Learn essential search engine optimization principles designed specifically for clinical research contexts. This course provides practical knowledge for improving research visibility online.
This foundational course introduces clinical research professionals to essential SEO concepts and practices. You'll learn how search engines work, how to research and select appropriate keywords, and how to optimize content for better discoverability.
The curriculum is tailored to address the specific needs and contexts of clinical research, helping you understand how digital visibility strategies can support your professional goals.
Understand how search engines index and rank content, with focus on clinical research contexts.
Learn methods for identifying relevant search terms and understanding user intent.
Discover techniques for structuring and optimizing research content for search visibility.
Introduction to web analytics and measuring content performance.
Overview of SEO principles and their relevance to clinical research visibility.
Understanding crawling, indexing, and ranking processes.
Tools and techniques for identifying relevant search terms.
Optimizing individual pages for search engines and users.
Best practices for organizing and presenting research content.
Introduction to technical aspects affecting search visibility.
Using web analytics tools to monitor content performance.
Real-world examples and application exercises.
This course is designed for clinical research professionals who want to understand how SEO can support their work. It's appropriate for:
No prior SEO experience is required. Basic computer skills and familiarity with web browsing are recommended.
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